Best of British

Best of British

We’re so pleased to announce that two fantastic new brands have joined the Love It Love It Love It family for Spring; Pili Pala and Boys & Girls.  


Both brands are British, all-organic and bursting with colour.

Pili Pala, say that quite simply, love underpins everything they do. Pili Pala specialise in casual wear using soft organic cotton, recycled and bamboo fabric. All of their clothes are designed and manufactured in Wales. (Pili pala means ‘butterfly’ in Welsh). Designed to be unisex, long-lasting and appropriate for the changeable British weather, these garments are truly eco chic!  


PiliPala and Boys&Girls

Boys & Girls is a brand new brand (geddit?), launching only this month. Like Pili Pala, we feel they’re a perfect match for Love It; bright, long lasting eco-friendly clothes that are easy to wear and largely unisex. We’re so pleased to be able to bring you a selection from their first ever collection. Their clothes are ”designed for urban living and created with care. More parks and scooters than ponies and paddocks”. They effortlessly combine colourful style and urban comfort with ethical fabrics and trading. Many of their garments are Fair Trade certified as well as being organic, and they aim to increase this number of Fair Trade garments as time goes on. I simply love their ampersand t-shirts and can’t wait for the arrival of the super bright skinny trackpants in emerald green and hot orange.