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Everyone is going manic for organic!*

Everyone is going manic for organic!*

What pops in to your mind when you hear the phrase 'organic clothes'? If it's:
  1. beige;
  2. expensive; or
  3. 1960's communal living


then go and stand at the back of the class. The colourful world of children's clothing has really woken up to the benefits of organic materials for both our children and the planet, and the result is a gorgeous selection of eco-friendly treats. More insecticide is used on cotton than on any other single crop in the world. Whilst there's debate about whether or not any of this insecticide ends up next to your baby's skin, there's no denying that standard cotton growing techniques place a disproportionate strain on the planet's resources. We're proud to have so many great organic styles available, and believe that where there's a commitment to organic materials there's also usually a firm commitment to the welfare and working conditions of the people who actually make the clothes, a concern for green issues more generally and an eye for detail, all of which point to a brand and a piece of clothing you can feel good about. Many of our brands produce their entire collections in organic fabrics. Some, such as Green Baby and Positively Organic have always used organic materials because eco-friendly products and practices are central to their business values. Other labels, such as Duns Sweden and Liandlo, are primarily design led, and whilst their eye popping patterns create the headlines, their use of 100% certified organic cotton completes the story. You can even find brands like Canboli and Zee Spot who keep it simple, with soft, simple organic cotton wardrobe staples for babies such as vests, trousers and tops in an array of colours (six from Canboli and thirteen from Zee Spot) that you can mix and match together or with other clothes to create lots of variety. There are also signs of a shift in the established children's clothing industry towards organic clothing. Some of the large kidswear agents, who act as middlemen between the manufacturers and retailers are deliberately looking for organic brands to add to their portfolio in response to customer demand. Labels such as Lipfish and Ej Sikke Lej, who usually use standard fabrics are dipping their toes into organic waters with organic mini collections. So, do you fancy going green? *Yes sorry, I do know it's possibly the worst title ever, but the only other things that rhyme with 'organic' are panic (already been used), mechanic, volcanic or messianic, none of which could be reasonably shoe-horned into the title of a blog post about kids clothes.