Love It Love It Love It is about two things; colour and practicality. It's there to bring you beautiful clothes for babies and children up to age five that are comfortable for them to wear, move, play and grow in and easy for you to look after. Everything we sell can be machine washed, the vast majority can be tumble dried and don't need ironing. With no pastels in sight, the stains don't show so much either ;) The name comes from the feeling I get when I find the perfect range or item for the store. I love it love it love it, and hope you do too. The store launched in April 2010, making it the baby of this bunch of fabulous independent children's clothes retailers.
My name is Ruth, I have two daughters aged 6 and 2, and until setting up Love It Love It Love It, I was a Management Consultant- a job which involves long hours and extended periods working away from home, so completely incompatible with family life. I've always loved bright colours, and found that although I wanted to dress my daughters in brightly coloured clothes, it was often difficult to find appropriate, good quality clothes that fit the bill. Searching online uncovered numerous wonderful brands and the idea of gathering them together in a single place to share with others began to hatch. Only six months down the line, it's still early days for Love It Love It Love It, but it's been a thrilling ride so far, and we'd love to have you on board. Working from home means I can spend far too much time commenting inanely on daytime TV via Twitter. Come and say hello!